Edsel

Edsel was a brand of automobile that was marketed by Ford. It was a commercial failure, and Ford lost $250 million ($2.19 billion in 2020 dollars) developing it. Edsels were considered overhyped, unattractive and low quality.

Why It Was Lousy

 * 1) Ford lost $250 million ($2.19 billion in 2020 dollars) developing it, marketing it, etc. which just shows how much of a waste of time it was.
 * 2) It is often labelled as "the wrong car at the wrong time".
 * 3) Some people who received Edsels did not even receive all the parts.

Reception
Edsel cars received negative reviews from vehicle critics. It was often labelled as "the wrong car at the wrong time".